Website Design
Modern, fast, mobile-first websites designed to turn visitors into leads.
Learn more
Websites. Leads. Real Growth.
Built for the Trades.
Designed to Win.
Modern websites and smart automation for hardworking local businesses. We handle the tech so you can focus on the work.
No large upfront costsSimple monthly plansLocal to Waukesha County
Modern Websites
Mobile-friendly, fast, and built to convert.
Smart Automation
Turn website leads into real jobs with follow-up.
More Customers
Get found on Google and stand out locally.
Ongoing Support
We’re with you every step of the way.
The complete path
From Click to Closed Job
TradeCraft Digital helps connect the entire customer journey so leads don’t fall through the cracks.
01Google search or ad
02Website visit
03Quote request
04Instant response
05Lead notification
06Smart follow-up
07Estimate
08Closed job
09Review request
10Future reminder
Who we help
Built for Businesses That Build Things.
Local contractors can compete online without hiring an expensive agency or figuring everything out themselves.
HVAC
Plumbing
Electrical
Roofing
Remodeling
Landscaping
Concrete
Excavation
Painting
Garage Doors
General Contractors
Home Services
Services
Everything You Need to Grow Online
A practical system for getting found, winning trust, capturing leads, and following through.
Local SEO
Improve visibility on Google and attract customers searching in your service area.
Learn moreLead Generation
Create landing pages and digital experiences designed to generate calls and quote requests.
Learn moreMarketing Automation
Respond to leads, follow up on quotes, request reviews, and reactivate customers.
Learn moreWebsite Management
We maintain the website, make updates, monitor performance, and keep everything running.
Learn moreGoogle Business Profile
Improve your local presence across Google search and maps.
Learn moreLead Tracking
Understand where leads come from and which marketing is generating business.
Learn moreTradeCraft Automation
Put the Follow-Up on Autopilot.
From missed calls to quote requests and customer reviews, we handle repetitive follow-up so you can stay focused on the work.
Instant Lead Response
Acknowledge new inquiries immediately and alert your team.
Missed Call Recovery
Text missed callers while your crew stays focused on the job.
Quote Follow-Up
Keep estimates moving with a consistent, respectful sequence.
Review Builder
Ask happy customers for feedback when a job is complete.
Appointment Reminders
Keep customers informed before the crew arrives.
Lead Reactivation
Reopen conversations with leads that went quiet.
Customer Reactivation
Bring past customers back for future service.
Service Reminders
Schedule recurring maintenance reminders at practical intervals.
A straightforward start
Getting Started Is Simple
01
Tell Us About Your Business
02
We Build Your Free Mockup
03
You Approve the Direction
04
We Launch and Help You Grow
No long discovery process. No massive upfront website bill. No technical headaches.
Built for business
A Website Should Generate Business — Not Just Look Good.
More Calls
Make it easier for customers to contact you.
More Quote Requests
Use clear calls to action throughout the site.
Better Google Visibility
Build pages around the services and areas you serve.
Faster Lead Response
Follow up while you’re busy working.
Better Follow-Up
Keep quotes and leads from slipping away.
More Reviews
Ask satisfied customers at the right time.
More Repeat Business
Bring previous customers back with service reminders.
Our work
Websites Built for Real Local Businesses
These demo concepts show how a focused contractor website can look and work.
Demo · Roofing
Roofing Website Concept
A clear, high-trust layout built around estimates, storm work, and residential service pages.
View Project
Demo · HVAC
HVAC Website Concept
A service-first experience designed to make emergency calls and scheduled maintenance easy.
View Project
Demo · Landscaping
Landscaping Website Concept
A visual portfolio approach that gives homeowners confidence before requesting a quote.
View ProjectSimple plans. Real results.
Choose the Right Plan for Your Business
All plans include hosting, security, and ongoing support.
Starter
A professional website without the big bill.
$149/ month
- Modern mobile-friendly website
- Up to 7 pages
- Contact / quote form
- Basic SEO
- Hosting
- SSL and security
Growth
More visibility. More leads. More growth.
$249/ month
- Everything in Starter
- Service area pages
- Dedicated service pages
- Google Business Profile integration
- Google review integration
- Call and lead tracking
Automation
A complete system to capture, follow up, and help close more jobs.
From $399/ month
- Everything in Growth
- Automated lead response
- SMS and email follow-up
- Missed-call text back
- Quote follow-up
- Review request automation
Need something more advanced? Custom automation and digital marketing packages are available. Let’s talk.
Waukesha County, Wisconsin
Local Business. Lasting Impact.
We’re based in the Waukesha County area and built to support the businesses that keep our communities running.
WaukeshaPewaukeeDelafieldBrookfieldOconomowocHartlandSussexNew BerlinMuskegoMenomonee Falls
Home base
Southeast Wisconsin
Serving contractors locally and nationwide.
Questions, answered
Straight Answers. No Agency Speak.
What contractors usually ask before getting started.
Your next move
Ready to Build Something Better?
Tell us about your business and we’ll show you what your new website and lead system could look like.
No pressure. No complicated sales pitch.